Hi, I thought you might be interested in this booklet I made about the state of Post Production in advertising. It’s written with Producers, Creative Managers, Retouchers, Photographers or anyone else who is interested in getting some insight into how ad agencies work with retouchers to produce top level campaign imagery.
TOPICS INCLUDE:
WHAT IS COMMERCIAL RETOUCHING?
A description of what exactly we do at K/POST with our 15 years of experience in the industry.
THE PRODUCER/RETOUCHER RELATIONSHIP.
Who is responsible for what? What are some best practices to make sure everything goes smoothly and to plan.
TIPS FOR COMMUNICATION ON POST PRODUCTION PROJECTS.
Keep communication simple and concise. Clearly define everything you are doing and why.