Pomegranate Communications

K/P helped Pomegranate refresh their brand with new still life imagery and set them up for future success by setting up an in-house photo studio.

Pomegranate's puzzle business took off during the pandemic and we took advantage of that popularity to help define the brand of their business and to let their audience know about the many other types of products they create.

K/POST teamed up with super stylist Katie Freedle (www.katiefreedle.com) to create a series of overhead scenes featuring a variety of Pomegranate products. Each scene tells a little story about the person to whom it belongs, each of which reflect a target customer demographic for Pomegranate. The scenes were designed to be packed full of detail so the images can be used as a whole, or can be cropped into to create several mini-scenes that can feature a specific product. This was a smart way of maximizing the amount of content available for social feeds and other marketing efforts.

In addition to the still life photography, K/POST consulted with Pomegranate to help setup their own in-house production capabilities for e-commerce and more. This consultation work included identifying what equipment was needed and setting standard practices and efficiencies from which Pomegranate can run their in-house photography efforts.